Absolut Korea

Product Info

Created in collaboration with contemporary Korean artist Heo Wook, this multi-dimensional bottle design reflects a unique perspective on Korea. Each consonant and vowel of the Korean alphabet fits together intricately, like puzzle pieces, to form the word "Absolut." The design features Korea's five symbolic colors—the "five cardinal colors"—blue, red, yellow, white, and black. Yellow, representing "center," "brightness," and "hope," stands out, symbolizing Korea's dynamic and bright future. The design celebrates Korea's past while reinterpreting it for a modern audience, and we find it truly beautiful. Beyond exquisite, the Absolut Korea flavor is inspired by Korean kimchi, offering a smooth and vibrant blend of coffee, almond, and chili notes that begins with a subtle sweetness and finishes with a spicy kick. These carefully selected flavors, with their contrasting yet surprisingly balanced notes of bittersweet and spicy, convey the true flavors of Korea.