Absolut America

Product Info

Absolut has always championed the magic of blending, from cocktails to culture and community. With the Absolut America bottle, bathed in the red, white, and blue of the American flag, we wanted to be the centerpiece of every backyard barbecue, leaving behind trivialities like background, borders, and beliefs and focusing on what truly matters: the bonds between new and old friends. Partnering with Keep America Beautiful, a nonprofit organization that inspires people across the country to improve and beautify their communities, we've reimagined the summer party scene by infusing delicious cocktails with the spirit of giving. For every photo shared using the hashtags #AbsolutAmerica and #Promotion, we donated $1 to the organization to help eliminate littering, improve recycling, and educate about climate-friendly lifestyles. Through this campaign, we've made a new friend in Keep America Beautiful, a friendship we're confident will endure.