Absolut Buenos Aires

Product Info

What witnesses the diversity, energy, and daily lives of the "Porteños" (port-city people) of Buenos Aires? The Obelisk. This was the question and the answer that brought the vision of our collaborating artists, Gaspar Libedinsky and Costanzo, to life. The 360-degree panoramic design of the Buenos Aires Obelisk visualizes everything that defines what it means to be a Porteño: Borges and his labyrinths, cinemas, theaters, bars, buses, football, and tango. The attempt to temporarily transform the Absolut bottle into a Buenos Aires obelisk, inviting locals and the world to glimpse the soul of the city, was as beautiful and radiant as the bottle itself.