Absolut Colors

Product Info

The rainbow flag. A proud champion of love and freedom of expression, a symbol that unites liberated souls and encourages people to live fully as themselves. Absolut Colors embodies the sincere belief that everyone has the right to express themselves in every way possible. Love whoever you want, and be who you are. For this limited edition, it was a natural choice to collaborate with Gilbert Baker, a leading figure in the modern LGBT movement and the artist who designed the original rainbow flag in 1978. The Absolut Colors bottle design, adorned with the Pride flag, is a symbol of our long-standing support for the LGBT community and a commitment to equality. To show the world that all love is equal, Absolut created a short film that captures Amanda's surprise proposal to her lover, Paige. We took them to the beach, where they had their first date, and a series of clues led to the most memorable proposal of their lives. Such beautiful memories are forever etched in our memory. Absolute Colors clearly conveys the important message of solidarity, love, and respect for diversity. Absolute believes in #loveislove. Love alone is enough.