Absolut India

Product Info

A design that highlights culture, tradition, and the vibrant diversity of color, we've infused it with flavors from the king of fruits and the master of spice. Inspired by India, this limited edition blends the refreshing tartness of mango with the distinct notes of pepper, resulting in a smooth, mellow, yet balanced spiciness. To capture this limited edition bottle, a tribute to a country so rich in its diversity, we genuinely sought out a helping hand. How could we capture India's vast diversity? Collaborating with Talent House India, Southeast Asia's leading crowdsourcing platform, we embarked on an unforgettable visual journey into the real India, guided through the past, present, and future of this vast and multifaceted land. Eternally grateful for every submission, we watched as online voters and a distinguished panel of creative jurors representing diverse Indian disciplines selected a singular vision from over 2,700 competitors. The winning entry perfectly captured the ecstatic spirit of chaos, the multitude of cultures, and the vibrant energy of the few. This passionate engagement, high level of creativity, and excellent collaboration made it incredibly difficult for us to leave India. So, we decided not to leave.