Absolut London

Product Info

18th-century dandies, Dickensian rascals, pinstripe-suited city gents, vibrant '60s girls, punk rockers, rude boy ska fans, and '80s casual lads—all these iconic London moments from the past two centuries are captured in the Absolut London limited-edition bottle. This is the seventh edition in the City series. To design the bottle, we collaborated with one of Britain's most renowned and internationally recognized graphic designers, whose style is so unmistakable that it hardly needs mentioning him. Yes, that's right, Jamie Hewlett. To coincide with the launch of the limited-edition bottle, we launched "The Spirit of London," an online space that provides the backstory of each character featured on the bottle and encourages users to explore London's cultural heritage through the ages. Absolut London was an instant hit, selling out almost immediately. Didn't find anything? That's okay. Keep calm and keep looking.