Absolut Los Angeles

Product Info

For this limited-edition, city-themed bottle, we wanted to capture that LA opportunity so many dream of: reaching for the stars and making their dreams come true. Innovation experts at Aarhus, Sweden, spent over six months researching the perfect flavor combination. We even conducted focus groups with local bartenders and vodka enthusiasts, traveling to La La Land for fieldwork to fine-tune the flavor to their palates. The result was simply breathtaking: a symphony of açaí, acerola, pomegranate, and blueberry. These trend-forward, exotic flavors take your senses backstage, revealing an exclusive taste of the City of Angels. As part of our commitment to supporting the spirit of LA, we've partnered with Green Way LA, an environmental organization dedicated to restoring the city's natural and ecological functions and encouraging city dwellers to "live lightly" for the environment, health, and well-being of their communities. Okay, lights, camera, absolute!