Absolut Mode

Product Info

Since the early 90s, we have had the privilege of collaborating with world-renowned fashion designers such as Tom Ford, Versace, Stella McCartney, and Jean Paul Gaultier. With Absolut Mode, we reaffirmed our commitment to fashion and reflected its diversity by releasing a dodecahedron bottle in collaboration with three of today's leading figures in fashion. The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of the Absolute Mode edition, we also collaborated with leading fashion designer Gareth Pugh, who dressed the bottle in stunning outfits. To capture the unique bottle design, wrapped in a midnight blue silk fabric band with embroidered text, Sharif Hamza created a set of large mirrored bottles. He photographed Shannon Click, dressed in midnight blue, within the bottle set, resulting in one of the most fashionable campaigns in Absolut history. Gareth Pugh's fashion philosophy is reflected in the handcrafted bottle collar, which perfectly complements the bottle. Inspired by the "stealth bomber" sleeve design from his Spring/Summer 2007 show, Pugh's bottle collar accentuates the Absolut Mode silhouette while capturing the essence of his impressive work.