Absolut Wagner

Product Info

Following our Absolut Blank campaign, which gave 20 artists complete creative freedom within our iconic bottle form, we had the privilege of extending this campaign with Mario Wagner and his space-inspired work. Wagner's designs are rooted in the visual language of the 1960s, a time when the space race and moon voyages captivated the world. To ensure design continuity, he incorporated visual elements from his work for the Absolut Blank campaign into this bottle design. Continuing this campaign with a unique bottle release wasn't initially planned, but with the collaboration evolving in new directions, why stop this creative journey into space?