Absolut World

Product Info

Absolut World is a powerful statement and expression of a world without borders, a world united by peace, love, and friendship. To design this limited-edition bottle, we collaborated with Swedish illustrator Kari Modén, known for her decorative, colorful, and playful style. The design celebrates global harmony and the values ​​that unite people worldwide: love, peace, and togetherness. To support the launch, we created a new page on the official Absolut website where travelers could upload their selfies and share tips about their favorite local attractions. This data was transformed into a mosaic of countless faces, along with names and locations, and shared online, creating a digital space that enhances the joy of togetherness and a directory of hip spots in cities around the world. Let's all come together!